My work moves across disciplines, and my role shifts from project to project.
Digital marketing
- Market & Audience Research
- Campaign Planning
- Social Media Strategy
- Content Planning
- Editorial Calendar Management
- Social Media Copywriting
- Organic Social Content
- Community Management
- Content Ideation
- Content Adaptation
- SEO Strategy
- On-Page SEO
- Keyword Research
- Paid Search Campaign
- Paid Social Campaigns
- Media Planning
- CMS & Website Content Management
- Email Marketing
- Landing Page Optimisation
- Conversion Rate Optimisation
- Web Analytics
- KPI Tracking
- Performance Reporting
UX & Service design
- User Research
- User Interview
- Research Synthesis
- User Needs Definition
- Information Architecture
- User Flows
- Interaction Design
- Wireframing
- Interactive Prototyping
- Usability Testing
- Accessibility & Inclusive Design
- UX Writing & Content Design
- Responsive Design
- Vibecoding
- Design Systems
- Journey Mapping
- Service Blueprinting
- Ecosystem Mapping
- Touchpoint Analysis
- Service Concept Development
- Co-design & Workshop Facilitation
- Stakeholder Alignment
- Cross-functional Collaboration
- Experience Measurement
- Data-informed Iteration
ABOUT
This is a personal archive of selected work, updated from time to time. I care about understanding the question behind a project, making ideas tangible early, and designing systems that remain clear as they evolve.
Want the story behind the work? Learn who I am and what drives me.
PROJECTS
A glimpse into what has taken shape along the way.
for making it this far.
If anything came to mind, I’d love to hear from you.